Search Mobile Optimization

Mobile Site Optimization
Some mobile optimization techniques are entirely different than wired sites. Other basic principles still hold true. For starters, the screen is only 2 or 3 inches, downloads can be slow, and visitors tend to be more results oriented. Here are some tips:

Key performance marketing goals (KPI) should be no more than 1-3 clicks away from the homepage. Don’t use fancy funnels to convert.

Place main content at the top of the first page and follow with navigation. Though opposite from traditional web design (nav bars on top), mobile users want to see changing content quickly enough to know they are on a different page- as opposed to a replay of navigation elements. In this small screen format, top nav bars eat up a significant portion each pages first field of view. Mobile visitors do not want to scroll to realize that they are on a new page holding the content they seek.

Keep the navigation very simple using large text links. Provide fewer navigation options to pages that have less information. Use images only when needed to accomplish the KPI. For more complex navigation, create menu-only pages with big text link nav options. Practice good old fashioned call-to-action principles early and often.